turned-on filament bulb lights at bar counter

Global Spirits Consulting

Expert guidance for successful brand management and international expansion in the spirits industry.

assorted wine bottles
assorted wine bottles

ROUTE TO MARKET

To define and implement
assorted-color bottle lot on shelf
assorted-color bottle lot on shelf
  • National Importer
  • Regional Distributors + Logistical Operator
To define price and positioning
  • Value chain
  • Competition Benchmarks
a man in a suit signing a document with a pen
a man in a suit signing a document with a pen
Contract negotiations
  • Exclusivity
  • Tactical market openings

STRATEGIC &

COMMERCIAL PLAN

Your roadmap to growth: strategy, execution, and success.

  • Brand Positioning & Portfolio Strategy
  • Price Architecture
  • Long term Objectives
  • Marketing & Communication Execution
Strategic
  • Budget Plan and Execution
  • Channel Strategy
  • Promo Strategy
  • Trade Marketing Plan
Commercial

EXECUTION & REPORTING

Focused execution, clear reporting: Your brand’s success, tracked and delivered.

Brand Executive assigned to your brand.
  • Trainings & Tastings.
  • Commercial support to the importer/distributor.
  • Representation in Fairs and other events.
  • Sales and distribution Reports.
  • Activities Reports.

MARKETING AND COMMERCIAL PLAN BY YEAR

"Our plan connects purpose, visibility, and action to create brand experiences that drive unstoppable growth."

Plan Presentation

  • Commercial Plans – Distribution

  • Visibility Plans – Trade

    • Communicate purpose before consumption

    • Communicate brand during consumption

  • Activation during communication pillars

    • Rotation

    • Brand experience

  • Leverage tactical brand and/or volume opportunities

SOCIAL MEDIA IA

"In the future, artificial intelligence will transform social media into more personalized and predictive platforms, anticipating needs and creating unique experiences for each user."

A group of people holding drinks in their hands
A group of people holding drinks in their hands

BENEFITS

The benefits of having employees without its complications

  • We represent your brand with all the necessary commitment because we behave like if we were part of the structure of your company.

  • We negotiate with your price, profit margin, terms and conditions in order to be competitive. Your company invoice clients directly.

  • We work with a logistics operator to facilitate distribution in Spain and to the rest of Europe.

  • We promote direct communication with the importers and/or distributors from the start because THEY ARE your clients.

  • Neither we charge seniority nor royalties; once we stop working together there are not limitations to keep your clients. Our exit is easy and simple.